In Spring of 2023 during a freelance Influencer Account Director role at Ogilvy UK, I directed a pan-European campaign for Fanta, that sought to position Fanta as the ultimate pairing for snacking moments. Fanta Yummy Snacking sparked content well-known occasions for snacking, injecting fun and personality via talent that are known for playful content.   

My role here was directing a team of three to bring to life this campaign across six European markets, on a tight turnaround. Working closely with the client at Coca-Cola, plus multiple stakeholders across the continent were key, as was my experience in project management, talent relations and contracting.