From January to June 2022, I continued to run influencer activity for Hotel Chocolat, both from an always-in POV and to support key calendar moments including Valentine’s Day, Mother’s Day and Easter.

Key to this was driving innovation, spurring the brand to test-and-learn with new influencer verticals, formats and platforms, including TikTok. This was a great opportunity to both leverage and continue building my black book of influencer and agent contacts.

I wrote the strategy, and managed the ongoing influencer campaign, including talent profiling, briefing, delivery and reporting, in partnership with digital agency upUgo.