Enter #GlowFest, the world’s first live-streamed beauty festival, only on TikTok. Starring Ashley Graham and a host of top-tier TikTok talent, #GlowFest saw St Tropez educate, inform and delight Gen-Z and millennial beauty consumers. This looked like a weeklong series of events, streamed live on the platform.

As lead TikTok strategist on the project, I worked closely with the team at Cult and client at PZ Cussons throughout. I was involved in campaign planning, managing the successful execution of the TikTok live-streams and worked extensively on reporting our success.