As a freelance account manager/producer on the team M&C Saatchi leading the UK-wing of the campaign, we executed a multi-channel approach that united cultural tastemakers from the worlds of lifestyle, fashion, entertainment and sport to inspire and delight the public after a difficult year. 

I lead local talent negotiation, signing Laura Whitmore, Marcus Rashford, AJ Odudu, AJ Pritchard and many more. These sat alongside global talent was Katy Perry, who created a signature song for the campaign, 

Open to Better spanned traditional PR, influencer, partnerships and OOH, as well as new personalised Coca-Cola product, available to purchase via a new DTC platform.