The team created the Nite Jogger Arcade, introducing the new adidas Nite Jogger to the JD consumer by tapping into one of their key passions – gaming. I lead on creative production for the event - an unforgettable night of gaming for 100+ consumers, media and influencers, topped off by an unforgettable surprise appearance from Stormzy. The event took visual inspiration from retro arcade gaming, influenced by Nite Jogger’s 1980’s heritage, to create an immersive, branded arcade.