adidas 4D

The adidas 4D represented a huge leap forward in technology for the brand. To celebrate and elevate this, the brand tasked M&C Saatchi Sport & Entertainment with creating a flagship, talent-led content piece.

The team created a humourous campaign that simultaneously elevated the cutting-edge technology in the 4D, and humanised it - making it easily understandable. This looked like three flagship videos starring the hottest talent from the worlds of music and entertainment to run across social, display, PR and VOD.