
adidas 4D
The adidas 4D represented a huge leap forward in technology for the brand. To celebrate and elevate this, the brand tasked M&C Saatchi Sport & Entertainment with creating a flagship, talent-led content piece.
The team created a humourous campaign that simultaneously elevated the cutting-edge technology in the 4D, and humanised it - making it easily understandable. This looked like three flagship videos starring the hottest talent from the worlds of music and entertainment to run across social, display, PR and VOD.
Sports Lifestyle influencer Vuj and the adidas 4D
Grime Gran and Headie One