PrEP for Summer reminded gay men across the capital to get back on PrEP (the daily HIV prevention pill) before going out clubbing, partying and holidaying. This built on the great work 56 Dean St did in reducing HIV transmissions during the first lockdown, via a campaign of increased testing. I worked on the digital strategy for PrEP for Summer, anticipating that many would have lapsed from PrEP during lockdown, and reminding them to get back on PrEP via a multi-channel public health campaign, spanning influencer, OOH, POS and digital.

As Digital Strategist at Anatomy I guided the campaign’s digital arm, including the management of all paid social and app advertising (from media planning to reporting), and actioned SEO across the campaign micro-site.