Everyone knows that drinking a Coca-Cola is a beyond-words experience. There’s nothing else like it. This sentiment came to life for Gen-Z through a photo series of their most beloved, culturally-relevant tastemakers, shot by Anais Gallagher. 

As part of the team at M&C Saatchi, I lead on talent strategy, recommending we sign RuPaul’s Drag Race UK’s Tayce, so the campaign launch coincided with the final of the show’s second season finale. Once live, I leveraged my LGBTQ+ media contacts to secure multiple pieces of coverage that lead with Tayce.