I developed and executed a 360 influencer strategy to support Hotel Chocolat’s line-up of Christmas gifting - including The Velvetiser, advent calendars and gift boxes. This saw an always-on calendar of content going live through Q4 of 2021, spanning Instagram, YouTube and TikTok. The line-up spanned everyone from micro-influencers to established creators to reality-TV talent. Rather than use one creative platform for all, briefs were uniquely tailored to each product and each creator’s output.

Working with digital agency upUgo, I’m proud to have lead the influencer arm of a campaign that worked in tandem with PR, digital and ATL to achieve significant commercial goals.