I lead the production team at M&C Saatchi that brought the Ozweego Gaming Lounge to key JD stores across Europe. In a talent meet-and-greet with a difference, fans in major cities across the continent played FIFA with their football heroes. Designed to look like a living room, the Ozweego Gaming Lounge was complete with a PS4, DJ set-up and influencer host to keep guests engaged.

I simultaneously lead production and account management, running all pre-production, successfully executing three activations in the span of a fortnight, then managing post-production of 100s of assets.